• The QWoC MBA

Today I Read that gay advertising gets a reaction

Late last month, Business Insider looked at Dutch startup Suitsupply and their latest ad campaign which features gay-centric imagery.


Quick Summary: 'Find your fit' is Suitsupply's spring/summer 2018 ad campaign. The campaign prominently features gay male imagery and the public backlash was swift and fierce.


Big Takeaway: Within 24 hours the company lost 12,000 Instagram followers.


Something I did not know: The company is quite familiar with generating controversy. In 2016 their provocative ads were called misogynist and previous ads in 2014 and 2010 resulted in swift backlash due to their sexist and violent nature.


Makes me feel/think about: Suitsupply's advertising history indicates they run on provocation, so the advertising campaign is pretty par for the course. However, it is certainly disappointing that gay-centric imagery still generates such intolerant public responses. Though the company claims their angle was inclusivity and passion, it is a far cry from the truly heartfelt Cheerios ad which created a national dialogue about love and families and how companies can truly be inclusive

7 views0 comments

Recent Posts

See All

How many companies live month to month in America?

Now that we’re officially in a recession and news of the $1 Trillion bailout proposal from the Trump Administration is set to include a $50 Billion bailout to the airline industry as well as a check m

Things are getting a little crazy

The last thing I wanted to do was turn this into a coronavirus blog, but I guess we’re here. Within the last 24 hours: -Colleges have canceled classes, with some, such as Harvard, going so far as to k

What is good leadership?

I have leadership on my mind today. In part because it’s an election year. In part because we’re in the middle of a global health crisis which requires clear and frequent communication from our leader